Baudouin Coomans
Partner, Business Development Moores Rowland

Economics,Marketing with 26 years of experience

Specialised in: Marketing, Planning, Strategy, Business Development.

Baudouin Coomans is a Belgian national who spent most of his 26 years in Asia on matters related to business establishment and development, enlargement and tender strategies, marketing, planning and key account management. Baudouin came to Indonesia in 1990, joining the consulting firm Harvest International, Inc. as an associate. In this capacity he helped major multinationals such as Motorola, Rhone Poulenc, Deutsche Telekom, France Telecom, General Motors, Procter & Gamble, Matra, Avon, etc. to establish, enlarge or win contracts. He joined Grant Thornton in 2000 as a Division Head. This same company changed its name into Moores Rowland in April 2003; in 2004 Baudouin became one of its directors and in 2010 a partner. During 2008-2009, Baudouin was the Team Leader of the ADB (Asian Development Bank)/Bappenas (National Development Planning Agency-Government of Indonesia) STAR-SDP Project: State Audit Reform-Sector Development Program. This large project was aimed at increasing the capacity and governance of the internal audit board in 33 Indonesian provinces and various regencies. More recently, Baudouin has been in the forefront of development of AJA Registrars, a certification company, in various countries, as well as the Foundation for International Human Rights Reporting Standards (FIHRRST). Baudouin is currently a board member of both the Indonesian Benelux Chamber of Commerce (INA) and the Indonesian French Chamber of Commerce and Industry (IFCCI). He has been a Board Member and Treasurer of the European Business Chamber of Commerce in Indonesia (Eurocham). He graduated in 1984 as a Bachelor of Science from Ecole Pratique des Hautes Etudes Commerciales (EPHEC) in Brussels, Belgium and spent his initial professional years in Europe with Ciba-Geigy and Hilti. Baudouin is fluent in French, Dutch, English, German and Indonesian.

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